Saturday, May 2, 2020

t GoDaddy last month when I surveyed email hosting providers

I talked about GoDaddy last month when I surveyed email hosting providers, and here they are again. GoDaddy has made a business of offering as wide an array of services as is possible for individuals and small businesses in need of an Internet presence. 
Although most of my decade-plus experience with GoDaddy has been with domain registration, I've come to respect how the company provides the key services most customers want. They're definitely not the best at anything, but they do a good job with almost everything. Pricing is fair, customer service is reasonable, and although not 24/7, if you need a technical lead to get something accomplished, you can usually find someone with a clue (after jumping through a few hoops, of course).
  • cPanel: Some plans
  • SSL: Some plans
  • SSH: Some plans
  • Backups: Some plans
  • Money-back guarantee: 30 days for annual plans, 48 hours (!) for monthly plans
  • Support: 24/7/365 US-based ticket and phone
  • Be careful. We're not happy that GoDaddy will only refund month-by-month plans if canceled within 48 hours of the sign-up transaction. That's very restrictive.
    View Now at GoDaddy Infrastructure-as-a-Service providers
    We'll end our list of hosting providers with the IaaS providers. These include names you probably know intimately: Google, Amazon, and Microsoft. The five companies we're including in our list are highly credible vendors who've been providing infrastructure for years.
    If you're just starting, you might not want to go all-in with an IaaS provider, although they do offer the most flexibility. Some, like Amazon with Lightsail and Digital Ocean with Droplets, allow you to point-and-click configure virtual WordPress machines or almost any other open-source content management system you may want.
    One quick note: Because the IaaS providers offer such configurable choices, we haven't summarized cPanel, SSL, SSH, backups, etc. In most cases, you'll need to set that up yourself as part of your overall configuration.

    The digital marketing landscape might be altered

    Provide useful news.
    Right now, everyone is dog-paddling in a rising whirlpool of news, but this doesn’t mean you can’t use your digital marketing campaign to make a meaningful, useful contribution that provides helpful information to your audience.
    Reach out by assisting customers during a crisis. Share essential information from reputable sources, such as health advisories from the Centers for Disease Control and Prevention (which are regularly updated), as well as contact information for emergency services and information regarding assistance in your community; closures of public spaces, etc.
    Given the severity of the crisis, this can also be a time to share good news. For example, if you have someone on your team who has been volunteering, share it. This is another way to keep in regular contact with your audience while doing something positive for your customers and potential customers. If you can give them some hope, then that’s how they might remember your brand.
    Keep an eye on the future.
    ​Check now: Digital marketing SEO
    In The Dark Knight, character Harvey Dent said, “The night is darkest just before dawn, and I promise you the dawn is coming.” This quote resonates with me because I believe there is a dawn coming for all of us. The digital marketing landscape might be altered, but keep in mind that if any of your plans were delayed by the coronavirus, you still might be able to put them into play.
    Don’t stop working toward your organization’s future goals. It’s the best thing you can do for the organization. Staying proactive and focused on the future is entrepreneurial and gives your team and your customers a message of hope. Work hard, and know that this is as good of a time to work toward your goals as any.